Crocs Campaign

PROBLEM

When you hear "Crocs" the first thing that pops into your head is the classic clog. This is the typical brand association the audience uses to connect with Crocs. 

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OPPORTUNITY

Crocs has a very versatile product line. The brand sells footwear for any circumstance. This allows for the opportunity to convey to the audience that there is a different shoe for every occasion.

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SOLUTION

"Every day. Every Wear." reflects how versatile Crocs as a brand is. Crocs sells a line of products that have so many different uses- there is a comfortable shoe for every occasion!

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Please click the arrows below to scroll through and review the Crocs' campaign book!